Remote customers often express uncertainty about color accuracy on their monitors.Įvery time your physical proof goes out, we’ll also send you a color card. But we have processes in place to build confidence around our Virtual Check process. During a Virtual Check session, we’ll magnify your label in our state-of-the-art light booth while you compare what we share on the monitor to the physical proof in your hand. This means additional travel time and expense just for a site visit.Īfter submitting your label’s artwork, we’ll create a mock-up and print two physical samples - one for us and one for you. And to further complicate logistics, few businesses are located conveniently near a label printer. Change requests can cause further delays in production. Schedules must be coordinated across teams. But conducting press checks in person is inconvenient, if not downright unfeasible. Most customers don’t feel comfortable moving forward with printing thousands, or even millions, of labels without verifying that the order meets their specifications.
For companies like Coca-Cola or Tiffany, the wrong red or blue isn’t just a mistake - it’s an identity crisis. They’re especially important when color is crucial to your product. And yet it’s a crucial quality control step for business owners.Īfter all, this is the last chance to scrutinize label details such as ingredients lists and embellishments like foil and embossing. Press checks have long been a rigid sticking point in the label engineering process. Our biggest takeaway from 2020? Flexibility matters.